Dan Ilett helps people to tell their story. He develops sales strategies and brand stories for companies that contribute to society.

He has advised Microsoft, Google, IBM, Cisco, Equinix, Cognizant, LinkedIn, the UK Government, Cisco, Nordea, SEB, Rabobank and many more on how to win major deals, customer loyalty and mindshare in competitive markets.

With Dan's coaching, deal teams from Fortune tech and consultancy brands have landed deals north of $500m. He has story coached CEOs from global organisations to develop their strategic narrative.

He is a former journalist who wrote for the FInancial Times, the Economist Group, the New York Times, the Daily Telegraph, Channel 4 News and many tech publications.

He was a founding member of Coindesk and founder of sustainable tech news site Greenbang. He went on to be a government advisor to attract investment in tech and later became a FTSE commercial banking director.

Today he is CEO of market research, data analytics and brand advisory firm Tollejo, which serves next-gen companies with growth and customer insights.

He writes The Executive Summary, a newsletter on mindset, growth and next-gen business.