Writer, Advisor and Speaker
Welcome to my site. Here you'll find news and information about my writing, advisory and media work.
There's a contact form at the bottom that goes straight to me.
Writing & Journalism
For many years, I wrote about tech, business and sustainability for the Financial Times. I've also written for the Economist Group, The Daily Telegraph, The New York Times and a lot of magazines.
I founded Greenbang (50,000 readers, quoted by UN and European Commission) and was investor and founding editor of Coindesk (1 million readers in six months).
Today I write The Executive Summary - a newsletter that goes to more than 1,000 CEOs on what boards really think. It's insightful, cheeky and has a lot of great feedback from readers. We run events, research, partnerships and C-level introductions.

Advisory & Coaching
I took journalism into the corporate world, not as PR but for the investigative, data search for truth on performance combined with communication, presentation and sales excellence for leaders.
I've advised:
- IBM's top 300 partners on deal communication and sales excellence
- Microsoft on messaging and media control
- Cognizant on go-to-market, positioning and playbooks
- Google, Cisco, Equinix, Fiserv and UK Government departments on narratives and performance
Today I work with CEOs to build the story they want to tell - and take it to market with their teams. Outcomes for my work include:
- Deal wins of $500m for Fortune technology consultancies
- Higher win rates for flatlining companies
- Faster board decisions
- Happier customers, more confident teams
- Bigger market share of voice
I do this through a boutique advisory I founded called Tollejo, which works with FTSE and Fortune organisations on B2B growth challenges - customer alignment, sales, marketing and board dynamics. We are brilliant at:
- Research: Finding answers to difficult questions on how to beat competitors.
- Creative solutions: Showing companies new ways of looking at themselves
- Performance audits: Holding up the mirror on customer, message, sales, UX, marketing and board dynamics

Speaking

I regularly host formal dinners and events.
In 2025, I interviewed heavyweight boxing prospect Moses Itauma for The Executive Summary: Live in front of City C-level executives and we are due to do more of these.

