Behavioural futurist

Dan Ilett.

The future of demand & operational behaviour

I look at where demand and change are heading, and help companies get there first.

Dan Ilett

The keynote

Moatless.

Winning in the world of AI.

How to protect your business as AI changes demand.

  • Three scenarios

    The futures you have to prepare for, and how likely each one is.

  • Demand

    How demand will change, and how your customers will buy.

  • Pricing & value

    How pricing will shift, and where value will really land.

  • Competition

    Who you're really up against, new and AI-native entrants.

  • Talent & skills

    The people, and the leadership skills, your future will need.

  • Operating model

    How the business has to run, and behave, to deliver it.

Make the changes now to mitigate risk and grow.

Dan Ilett is the chair of the City CIO Club. He writes The Executive Summary newsletter for an audience of FTSE 350 leaders twice a week. His work with the Proposition has helped Fortune leadership teams to use behavioural levers to work with their clients in new ways, resulting in more than $1bn in closed deals.

As a behavioural futurist he writes and speaks on how AI is reshaping demand, and what makes people act, buy and change.

He was formerly an award-winning business journalist, writing for the Financial Times, the Economist Group, The Daily Telegraph, The New York Times and various technology publications. He has advised IBM, Google, Microsoft, Cisco, Cognizant, Equinix, UK Government and SEB on AI, customer relevancy, dealmaking, communication and organisational change. Dan was founding editor and investor of CoinDesk, which went from zero to one million users a day in six months.

Capabilities Dan brings to you

  • Understanding your context today, where you really sit in your market.
  • Scenario planning, the futures you have to be ready for.
  • Demand, today and tomorrow, customer, proposition and public research.
  • Deal-making, for complex, long-term, high-value deals.
  • Narrative & positioning, the story that makes you the obvious choice.
  • Behavioural & organisational change, getting the team to actually move.
  • AI fluency, leadership teams confident enough to lead on it.
Dan Ilett interviewing Moses Itauma at The Executive Summary Live
// Moses Itauma · Executive Summary Live · City of London 2025 Watching a story land in a room is the best classroom.