Dan ilett

I'm going to help you win deals.





I help CEOs and businesses to create their story - and then I show them how to sell it.


I've done this for IBM, Cognizant, UK Government, Cisco, GFT, Equinix, Fiserv, SEB, Moonfare and many more. Over the last 15 years, my work has supported over $1 billion in new deal revenue for my clients.



Before advising CEOs, I was a journalist (Financial Times, the Economist Group, The Daily Telegraph & tech publications). I built a sustainable tech publication (50k readers) and was part of the founding team of Coindesk.


When I moved on to media coach CEOs of the Fortune tech firms, I saw they had a problem with weak storytelling - and this was a big challenge for their large sales teams. So I moved in to help them win their largest deals.





Growth Strategies that Work


Today, I put undeniable data and research in front of business leaders and boards to show them their gaps, and challenge them to be more accountable.


I help businesses with:


- Board assessments

- Complex problem solving

- Sales strategy

- Story & communication

- Audience building

- Key introductions

- Research

I write The Executive Summary, a newsletter and network for global technology and financial CEOs.


This opens up opportunities for my research and advisory firm, Tollejo, to work with some great companies.


I am building Tiktok following to try to help younger people and business owners to grow their companies.